Best Marketing Automation Software 2023,On need the best marketing automation software to scale your business fast and convert your prospects to customers. Because, as a marketer, you already have more than enough tasks to keep you busy. And to be precise, you don’t want to miss out on important marketing tasks that needed to be done. And here’s where the marketing automation software comes in. Marketing automation software helps you automate most of your marketing process to make it effective with little support from you. These tools cover designing and creating sales funnels and landing pages as well as email marketing, CRM, and other marketing activities.
Best Marketing Automation Tools for 2023
In this post, I tested and reviewed the best marketing automation tools to simplify your marketing process for you. However, when it comes to marketing automation, there are different tools for different marketing purposes. And there are also all-in-one marketing tools that solve several problems.
In order not to waste your time, let get started into the list of the best marketing automation software for 2023.
Hubspot is one of the sales crm tools that helps attract, engage, and convert audiences into repeat customers. Not the regular tool, Hubspot is by far one of the best inbound marketing tools you can find in the market. With their tool dating as far back as 2006, Hubspot has absolutely acquired a lot of experience in the industry which gives them an edge over many other marketing automation tools.
With their customers sparse around 100 countries and having a customer count of over 68,000, Hubspot is obviously one of the best marketing automation tools. Their automation tool is split into hubs. To your best interest, their automation tool is split into a marketing hub, service hub, sales hub, and a free CRM tool. With the email automation tool, you can schedule emails, track emails and notifications, leverage their built-in email templates for email marketing, and many other email automation needs.
The marketing hub contains an ad management system, forms, conversations inbox, team email, live chat, conversations email, list segmentation, reporting dashboard, retargeting, and many other marketing automation tools. It also baosts of one of the best landing page builders. And this is what makes Hubspot to be the powerhouse when it comes to inbound marketing.
Pros of HubSpot
- Offers a large suite of marketing tools
- Hubspot provides a free CRM tool
- Their marketing hub starting plan is fair
- Provides in-depth insights
Cons of HubSpot
- Their premium plans are expensive
- Lack of flexibility
GetResponse is a popular email marketing tool turned all-in-one marketing automation tool.
While GetResponse started as an email marketing automation tool, the tool has added new features which includes webinar hosting to their features. It does more than manage your email list, it provides a webinar solution to host webinars. Hereby enabling you to add an unlimited webinars feature, unlimited landing pages, and marketing automation which lets you create templates for emails based on customer actions like abandoning a shopping cart.
GetResponse provides a good fit for most small to mid-sized businesses (SMBs) looking for both a reliable email marketing solution as well as a start into digital marketing in general. Notably, GetResponse is working to extend its capabilities here, and the platform provides a good starting point for SMB marketers looking to get their digital feet wet. Also, GetResponse offers a variety of plans. However, where GetResponse beats the competition is that it doesn’t impose any email sending limits, which is becoming a common practice among email marketing services.
3. Salesforce Pardot
Pardot is a marketing automation software that is owned by SalesForce (the popular sales crm tool).
Founded in 2006, Salesforce Pardot has been in the business in helping small businesses attract, engage and convert their audience to leads.
Salesforce Pardot isn’t short of amazing tools. Pardot offers different lead management tools like streamlined lead management tool, smarter lead generation, effortless email marketing, seamless sales alignment, insightful ROI reporting, and artificial intelligence. The streamlined lead management tool helps you send emails based on some triggers including time and engagement style. The tool helps you engage with dormant leads automatically. In essence, the tool will nurture and qualify your leads to help you make the best of your email list. Where Pardot beats the competition is in their offerings. Pardot offers marketing automation for manufacturing companies and health industries which makes it a vast tool.
Pros of Pardot
- Offers marketing automation for manufacturing companies and health sectors
- It’s best for businesses and enterprises
- Integration with Salesforce
Cons of Pardot
- Their pricing plans is very expensive
- Not the best for freelancers and small business owners
4. Constant Contact
Constant Contact is one of the oldest and best email marketing tools with their tools dating as far back as 1995 when it was founded. Just like many of the other automation tools on this list, Constant Contact offers a simplified solution to email marketing automation.
But it doesn’t go without the saying that Constant Contact offers some unique email marketing features for eCommerce businesses.
Offering a drag and drop builder interface, Constant Contact is easy to use and understand. The ability to trigger emails based on where contacts clicks on your site is a great plus to Constant Contact. And needless to say, their segmentation feature that helps send hyper-targeted emails is priceless. Their contact management system allows you to upload your contact list from excel or anywhere you have them stored into Constant Contact database for easy management.
Campaigner is a popular email marketing automation software offering automation workflows and engagement tools for small businesses. Though it is not the sexiest platform, it is very easy to use and the email templates follow suit.
Aside from that, Segmenting contacts is easy. You can create custom fields, or you can use lists to the segment. You can use email actions to re-target contacts. Campaigner rises above its competition by offering an excellent email marketing solution at a competitive price. Where Campaigner beats the competition is its powerful third party integrations and in depth automation. Their 24/7 live chat support and solid reporting is also a plus to them
For all these capabilities, an intuitive interface, and a nice price, Campaigner can be considered for email marketing.
Campaigner is certainly more complex than other tools because the latter is aimed at an audience seeking only basic functionality, even though it recently announced that it is expanding its capabilities to a full-service marketing platform.
Campaigner allows you to send an unlimited number of email messages per month to your list. With their automation tool, Campaigner allows you to create the workflow for auto-responder emails. These auto-responders can be sent when certain triggers (or actions) occur, like a form submission or profile change.
Sharpspring is also one of the best marketing automation software in the industry. However, SharpSpring isn’t as popular as Hubspot. Notwithstanding, SharpSpring has been in the industry for long. To be candid, longer than Hubspot.
Founded in 1998, SharpSpring started as an all-in-one marketing automation tool. Rather than focusing on one part of marketing automation, SharpSpring also takes after Hubspot. SharpSpring automation tool focuses on email, forms, automation, visitor ID, CRM, Landing pages, blog, marketing analytics, and social automation. It is also one of the best content marketing tools.
To start with, SharpSpring helps you design a professional email that attracts your audience to take action. And you get all these without having any knowledge of designing and programming.
With their email automation tool, you can send personalized emails without the need of programming or coding to target your leads.
Irrespective of how large your email list is, your leads will get your emails directed to them.
Their email marketing templates will steal your gazes. SharpSpring offers unique and attractive email templates that you can use to draft your emails. And definitely, marketing automation is not limited to emails alone. There are other marketing automation that includes social media automation, blog, and analytics. In short, SharpSpring caters for other marketing automation tasks. With SharpSpring, you can automate your posting on social media channels like twitter and Facebook.
Pros of SharpSpring
- SharpSpring is cost effective
- It’s best for agencies
- Offers a visual flowchart
Cons of SharpSpring
- Their pricing plans are expensive
- Other than the visual flowchart, the tool can be overwhelming
Consider SendInBlue if you’re seeking for a distinctive marketing automation tool. SendInBlue continues to believe in the value of SMS marketing, even if the majority of marketing automation solutions in the sector place an emphasis on email marketing and other types of inbound marketing. Using SMS marketing, you can reach out to your audience at the right time and ensure that they receive the message.
Your emails will remain in the inbox until the recipient opens them, at which point they will view your message. However, with SMS marketing, consumers receive the notifications right away, just like they do with calls.
Of course, SMS marketing is what makes SendInBlue unique from other companies. But SendInBlue has the necessary email marketing automation solutions.
8. Zoho Campaigns
The all-in-one tool Zoho provides project management tools, financial and accounting tools, marketing tools, sales tools, and many more tools you need to operate a successful business.
However, each of their goods has a unique functionality and pricing structure. In terms of marketing automation, Zoho Campaigns is the company’s recommended option.
You may automate your email process with the aid of Zoho Campaigns, an email marketing automation solution. You can create appealing email forms, manage your subscribers, and carry out email campaigns with Zoho campaigns. It’s noteworthy that Zoho campaigns solely provides email marketing options. If you require more tools, such as a sales CRM tool, you must purchase them separately from the Zoho tool set.
One of the best email marketing automation tools available is by far Active Campaign. In addition to email automation, ActiveCampaign provides entrepreneurs and small enterprises with a marketing automation solution.
You may first create welcome email series for your subscribers using ActiveCampaign. Additionally, this sends a welcome email to new subscribers. The welcome email’s text can be changed, and it can be tailored to match your branding. Additionally, ActiveCampaign offers a score point to help users of the internet identify potential leads. Your contacts will get more points the more actively they interact with your emails.
The segmentation and tagging functionality of the application can be used to distinguish contacts that attain a score point of 100.
Pros of ActiveCampaign
- Easy to use
- Offers flexible and cheap pricing plans
- Offers A/B split testing
- Supports integrations with popular tools like Zapier
Cons of ActiveCampaign
- Difficult to navigate reporting system
- Their CRM is not as sophisticated as a standalone CRM tool
Marketo is an American owned marketing automation software that was founded in 2006. A child company of Adobe, Marketo offers marketing automation for account-based marketing and other marketing services like SEO and content creation.
However, where they shine is in their account-based solutions for small businesses. The marketing automation tool helps you coordinate your sale and marketing together.With the account-based marketing tool, you can profile leads, segment them, and also engage with them through predictive content.
Aside account-based marketing, Marketo provides lead management, email marketing, consumer marketing, customer-base marketing, mobile marketing, and revenue attribution solution.
Pros of Marketo
- Marketo is an all-in-one marketing solution offering a wide range of solutions
- Offers flexible marketing automation tool
- Easy to use
Cons of Marketo
- Poor customer service
- Complicated pricing plans
- Lacks a CRM tool
- Shady expensive pricing plans
- Marketo lacks a comprehensive analytics report system
11. InfusionSoft (Keap)
Customer relationship management software called InfusionSoft is used for email marketing. InfusionSoft, which was founded in 2001, is now known as Keap.
It’s not your typical email marketing tool, InfusionSoft(Keap). Keap stands apart from the competition thanks to its sophisticated CRM tool. InfusionSoft has the same automatic email sequence sending features as many other email marketing automation tools.
A common example would be to send a thank you email along with an eBook after a welcome email to new subscribers. Keap goes above and beyond the customary automation services we are used to by including new capabilities into their solutions.
Pros of Keap
- Offers a client management system to keep Clients’ info
- Has a user friendly and intuitive user interface
- Offers advanced integration
- Sales cycle management
Cons of Keap
- The pricing plans are expensive
- Marketing automation is not included in the basic plan
- Overwhelming excessive features
One of the best email marketing automation programs available is called ConvertKit. As an email marketing tool for online producers, the tool markets itself. It goes without saying that this is not your typical email marketing automation tool.
ConvertKit was once promoted as a blogging-specific email marketing service. And to be completely honest, the majority of their clients are bloggers and designers of online courses.
Yes, ConvertKit provides excellent service to web creators. ConvertKit, to begin with, features a straightforward method for developing sign-up forms and also integrating them into your website.
With ConvertKit, creating a landing page is simple. And the reason for that is that ConvertKit provides landing page templates to make getting started simple. ConvertKit additionally enables you to arrange your email list utilizing
Pros of ConvertKit
- ConvertKit is pretty much easy to use
- They provide excellent support
- Tag-based subscriber system to slice and dice your list based on their interest
- Provides landing page templates to get you started
Cons of ConvertKit
- Limited A/B split testing
- Incomprehensive report system
- Offers limited customization for forms and email templates
OmniSend is a distinctive and distinctive solution with a distinctive selling offer, unlike the majority of the other marketing automation platforms on this list. An eCommerce marketing automation solution is OmniSend. When OmniSend was first established in 2014, it was known as the Soundest email marketing platform.
OmniSend has chosen to focus more on eCommerce businesses and brands with the email marketing automation platform than it has on the larger corporate community. For eCommerce firms, providing a special email marketing option will increase conversion rates and sales. Their form builders are distinctive and focused on eCommerce, using everyday terms like sales and black Friday to entice customers to sign up for their email list.
Pros of OmniSend
- Customizable email templates
- Best for eCommerce companies and brands
- Easy integration with eCommerce store builders like Shopify
- High email conversion rate
- Offers a forever free plan
Cons of OmniSend
- Lacks transactional emails
American marketing automation software called MailChimp offers email marketing solutions for small businesses. MailChimp, which was established in 2001, has developed into an all-inclusive marketing solution for companies.
While most marketing automation systems offer similar services, a handful of them offer something different. As you probably already guessed, MailChimp provides a few special features that can really help solopreneurs and small enterprises. The platform offers all the fundamental email automation functions, such as tags, segments, CRM, signup forms, and many more, but it also has more sophisticated features like behavioral targeting and transactional emails.
The transactional email capability makes MailChimp’s marketing automation capabilities eligible.
Pros of MailChimp
- Offers an easy to use and understand interface
- Provides transactional emails for eCommerce
- Offers a forever free plan’
- customizable email templates
Cons of MailChimp
- Having a membership based site can be difficult
- Very basic ready-made templates
- You account can be suspended or cancelled if any traces of spam is noticed
One of the industry’s most aesthetically pleasing marketing automation systems is Auto Pilot. First off, AutoPilot’s automation workflow features a drag-and-drop visual editor that enables you to visually create an email series. For newcomers, Auto Pilot can seem quite straightforward and daunting, but thanks to its appealing visual interface, it is simpler to grasp and comprehend.
In essence, you can map out your clients’ trip and ensure that it goes successfully with or without you. The joy of a marketing automation technology is that, With a trigger placed next to each email in the sequence, the emails may be made to operate.
Drip is the second email marketing automation solution after OmniSend that specifically targets eCommerce enterprises. When it comes to eCommerce automation, a smart automation tool should not only concentrate on luring in new subscribers—it should also work to boost overall sales.
And Drip actually originates from that direction. With Drip, you can split your email list into several groups according to your subscribers’ interests and levels of involvement. And as a result, email marketing strategies perform better. You can target people based on their interests and where they are in the buying cycle by segmenting your contacts.