- Facebook announced the launch of cloud gaming on its desktop website and Android app but not to iOS due to Apple’s “arbitrary” policies.
- With the addition of cloud gaming, Facebook makes it possible for its web and Android users to try free games without leaving the social network.
- The exclusion of Apple devices from cloud gaming on Facebook is the latest shot in a long feud between companies.
Facebook announced Monday the launch of cloud gaming on its web site of office and its Android application, further to declare that it is incapable of meeting the games on iOS due to Apple’s “arbitrary” policies.
The Facebook Web and Android users have a free trial of the games in a few seconds without leaving the social network. Users play the game streamed from Facebook’s data centers without having to first download the game to their devices. The idea is similar to the services offered by Microsoft and Google, but also by the quality of the console proposed by the services.
Exclusion of Apple devices from cloud gaming on Facebook is the latest shot in a long feud between companies.
The war of words dates back to a comment by Apple CEO Tim Cook in March 2018 criticizing the social network’s handling of user privacy after the Cambridge Analytica scandal that resulted in a Inadequate access to the data of 87 million Facebook users.
Since then, the companies have continued to fight, and Facebook recently questioned Apple’s App Store policies as Washington lawmakers and regulators question and hold antitrust hearings involving Big Tech, including the iPhone maker.
Apple’s guidelines, which the company uses to determine which apps to approve or reject, do not allow apps to act as third-party app stores. Prohibits applications that distribute software as the “primary purpose” of the application and the barcode that is offered “in a store or in a store-like interface”.
Facebook strives to get users into games faster and create less friction between a user who sees an ad for a game and actually plays it themselves. Users can quickly tap the title without downloading anything, and if they eventually choose to download the title from a mobile app store, they can pick up where they left off.
Facebook’s service is launching on the desktop web on Android, but not on iOS because of what Facebook considers usability restrictions outlined in Apple’s App Store terms and conditions.
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